For agencies that run Meta ads for lead generation
Meta counts clicks and form fills. Realanalytics follows each lead to a qualified enquiry, a booked call and a sale, checked against your own records. Sending those outcomes to Meta is off by default. It is set up, tested separately and switched on per client.
Free to start. Setup needs a developer.
Example data Below: Northside Dental, 1–30 June 2026. Four campaigns, £4,800 spend.
Form fills are what Meta sees, and where most reports stop. Judged here, the free guide wins at £10.00 a lead.
£16.96 per lead · 283 leads
| Free guide download | £10.00 |
|---|---|
| Spring offer, 20% off | £12.00 |
| Book a consultation | £30.00 |
| Founder video | £31.25 |
Only 18 of its 120 leads qualified. Your CRM decides what counts: a lead qualifies when its Attio stage changes to ‘Qualified’.
£52.75 per qualified lead · 91 qualified
| Book a consultation | £42.86 |
|---|---|
| Founder video | £50.00 |
| Spring offer, 20% off | £60.00 |
| Free guide download | £66.67 |
A booked call is the Attio stage your team already sets: ‘Call booked’.
£106.67 per booked call · 45 calls
| Book a consultation | £75.00 |
|---|---|
| Spring offer, 20% off | £100.00 |
| Founder video | £107.14 |
| Free guide download | £200.00 |
The free guide cost £10.00 per lead and £400.00 per customer. A customer counts when a payment is recorded in Stripe.
£208.70 per customer · 23 customers
| Book a consultation | £150.00 |
|---|---|
| Spring offer, 20% off | £180.00 |
| Founder video | £214.29 |
| Free guide download | £400.00 |
Its leads cost the most, £31.25 each, and it still returned the most. Sales come from your payment records, after refunds.
5.27× return on ad spend · £25,300 in sales
| Founder video | 7.20× |
|---|---|
| Book a consultation | 6.67× |
| Spring offer, 20% off | 3.89× |
| Free guide download | 2.50× |
Book a consultation: £8,500 recorded, £500 refunded, £8,000 counted. Still 8 customers.
The records
Every figure on this page is built from visits, touchpoints and recorded outcomes. Open a conversion from the ledger to see them, with the rule that gave the credit.
Customer #0412 · Book a consultation Example data
Credit: last paid click, attribution rules revision 14.
Sending to Meta
Choose which stages each client sends. Verified outcomes can help Meta optimise for the people who become customers, not just the people who fill in a form. Sending is off by default. It is set up, tested separately and switched on per client.
By default, lead sends Lead, qualified lead sends Contact, booked call sends Schedule and a customer with a value sends Purchase. Northside Dental sends the last three.
In June, Meta reported 301 conversions and your records credited 283 to its ads. The report shows both counts and the gap of 18.
For agencies
Every client is its own project. One overview shows whose data is fresh and whose needs a fix, before anyone reads a report.
Your clients Example data
Each client shows when spend and conversions last arrived, any connection that needs fixing, and the next setup step.
Features
One report for every client: the cost at each stage, the records behind each conversion, and the outcomes you choose to send to Meta.
Measure
Cost per lead, qualified lead, booked call and customer, with revenue and return on ad spend. Meta spend import is off by default. It is set up, tested separately and switched on per client.
Prove
Sales and bookings come from Attio and Stripe, not from a browser pixel alone. Open any conversion to see what it rests on.
Run every client
Each client gets its own accounts, connections, reports and team access. One overview shows which clients need attention.
Send to Meta
Choose which stages each client sends. Verified outcomes can help Meta optimise for the people who become customers. Sending is off by default. It is set up, tested separately and switched on per client.
Connects to
Other systems can send confirmed outcomes through a connection your developer builds.
Setup
Setup needs a developer. After that, your team reads the reports without writing code. Spend import and sending to Meta are off by default. Each is set up, tested separately and switched on per client.
Read the setup guideYour website, your ad account and your customer records.
Agree what counts as a lead, a qualified enquiry, a booking and a sale.
Match a few real outcomes to your records, then compare campaigns.
Pricing
Choose by how many people need to sign in. Team also adds more tracked actions and public dashboard links.
For one person
$0per month
Includes one owner seat.
Start freeFor your team
$29per user per month
Paid plans are not available on this deployment yet.
$87 per month for 3 users
Both plans
Plans are billed in US dollars. A tracked action is something a visitor does on your website, such as opening a page, or an outcome your server reports.
Agencies and teams that run ads and want to connect spend with qualified leads, bookings and sales. It works best when you have a developer who can help connect your systems.
Yes, for the initial setup. Your developer connects the website and customer records, sets what you want to measure, and checks that the first results match. Your team can then use the reports without writing code.
Realanalytics supports Meta ad spend, website tracking, Attio lead updates and Stripe sales records. Other systems can send confirmed outcomes through a connection your developer builds. Each source needs to be set up and checked. Meta spend import is off by default. It is tested separately and switched on per client.
Your reports do not change your ads or budget. Sending customer outcomes back to Meta is off by default. It is set up, tested separately and switched on per client.
No. Visitor choices and gaps in the available records can leave some sales without a known source. Reports show those gaps, so you can see what the numbers can support.
Yes. Keep each client in a separate project, connect their accounts and choose who can access their reports. Both plans include unlimited projects and dashboards.
Connect one project, agree what each stage means, and check the first results against your records.
Free to start. Setup needs a developer.